JOURNALISM
2022
End-to-End Content Authenticity
Canon & Reuters
The Problem
As a leading global news agency, Reuters works relentlessly to bring information from the source and provide readers and viewers with unbiased and reliable information from the world around us. Yet, with generative AI technology now readily available, it’s increasingly important to demonstrate that care taken by photojournalists. Their work continues beyond the camera’s shutter, including transfer, routine photo editing, and digital asset management — each step requiring innovative approaches.
The Solution
Building on a collaboration with Reuters (78 Days), Starling joined forces with Canon to help document the war in Ukraine. We designed an approach to authenticate images, inject metadata, and establish a chain of trust from the point of capture to publication. The project demonstrates further how we can strengthen trust in images across an entire professional newsroom workflow, using Starling’s three-part framework: Capture, Store, Verify.
Summary
Building on a collaboration with Reuters (78 Days), Starling joined forces with Canon to demonstrates how we can strengthen trust in images across an entire professional newsroom workflow.